DoubleTree Anaheim
Results
In only two years of working with Mas Clientes & Quinceanera.com, DoubleTree Anaheim Resort has achieved the following results:
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Increase in Profits
Profits from quinceaneras have increased by more than seven times its original amount.
High Quality Leads
In only two years, Double Tree Anaheim generated over 70 high-quality leads. They have even closed a deal on the spot while participating in one of our Quinceanera expos.
Situation
The DoubleTree Anaheim Resort competes with over 200 hotels in their local area. After doing some market research, they realized they were missing out on a large market that many of their competitors had captured—the Quinceanera market. Sometimes exceeding over 1,000 guests, a Quinceanera is the huge celebration of a girl’s fifteenth birthday in most Latin American cultures. DoubleTree Anaheim Resort wanted a piece of this market.
Challenge
Knowing that holding Quinceaneras at their hotel would be very profitable, the DoubleTree Anaheim Resort also knew that Quinceaneras come from Spanish-speaking culture, but they had never advertised in Spanish before. As a result, they were unsure of how to break into the Spanish-speaking market.
Solution
Having heard of one of our Quinceanera expos, the DoubleTree Anaheim Resort wanted to see if we could help. After listening to their needs and sharing what we had to offer, Double Tree decided to start a digital campaign and purchase sponsorship booths at upcoming Quinceanera expos.
Online Banners
Banner advertising involves creating display ads that follow customers around as they peruse the internet, so your brand remains top of mind when people make their purchase decision.
Landing Page (website)
DoubleTree set up a landing page so they could capture potential leads and nurture them until they were ready to purchase. 23% of people who land on most landing pages end up completing the action desired by the page's owner.
Sponsorship Booths
DoubleTree also purchased sponsorship booths at our Quinceanera expos, which can have up to 6,000 attendees looking for Quinceanera related services.
