{"id":3285,"date":"2025-10-15T16:20:34","date_gmt":"2025-10-15T23:20:34","guid":{"rendered":"https:\/\/masclientes.com\/?p=3285"},"modified":"2025-12-29T15:01:58","modified_gmt":"2025-12-29T23:01:58","slug":"como-optimizar-tu-perfil-de-google-business-profile-en-2025","status":"publish","type":"post","link":"https:\/\/masclientes.com\/es\/como-optimizar-tu-perfil-de-google-business-profile-en-2025\/","title":{"rendered":"C\u00f3mo Optimizar tu Perfil de Google Business Profile en 2025"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n<h2><strong>Gu\u00eda pr\u00e1ctica para que tu negocio aparezca en los primeros lugares de Google Maps<\/strong><\/h2>\n[\/vc_column_text][vc_column_text]En 2025, la visibilidad local en Google ya no es opcional: es una necesidad. Cuando un cliente busca un servicio como un restaurante, un taller mec\u00e1nico o un abogado, lo primero que aparece en los resultados no son los anuncios ni las redes sociales, sino los perfiles de empresas dentro del mapa de Google.<\/p>\n<p>En este art\u00edculo te explicamos los puntos clave que cubrimos en nuestro video de la serie <em>Marketing Digital en 2025<\/em>, donde mostramos c\u00f3mo crear, verificar y optimizar tu perfil de Google Business Profile paso a paso. Adem\u00e1s, al final encontrar\u00e1s un enlace para descargar una gu\u00eda gratuita con la lista de verificaci\u00f3n completa y algunos consejos adicionales que te ayudar\u00e1n a sacar el m\u00e1ximo provecho de esta poderosa herramienta.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n<h2><strong>Por qu\u00e9 Google Business Profile es clave en 2025<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]Durante los \u00faltimos a\u00f1os, Google ha reforzado su enfoque en los resultados locales, priorizando la informaci\u00f3n de los negocios que aparecen dentro de Maps. Esto significa que un perfil optimizado puede generar llamadas, visitas y ventas todos los d\u00edas, sin necesidad de invertir en campa\u00f1as pagadas.<\/p>\n<p>Sin embargo, tambi\u00e9n hay nuevos retos:<\/p>\n<ul>\n<li>El proceso de <strong>verificaci\u00f3n ahora es m\u00e1s estricto<\/strong>, y en la mayor\u00eda de los casos se realiza por video.<\/li>\n<li>Los <strong>perfiles inactivos o incompletos pueden ser eliminados<\/strong> del mapa.<\/li>\n<li>Google ha comenzado a <strong>mostrar res\u00famenes creados por inteligencia artificial<\/strong>, por lo que la informaci\u00f3n debe estar clara y bien redactada.<\/li>\n<\/ul>\n<p>Tener un perfil optimizado no solo mejora tu posicionamiento, tambi\u00e9n te hace destacar frente a la competencia y genera confianza en los clientes que buscan exactamente lo que ofreces.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n<h2><strong>Primer paso: crear y verificar tu perfil correctamente<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]Antes de pensar en optimizaci\u00f3n, es fundamental que tu perfil est\u00e9 configurado de forma correcta.<br \/>\nUtiliza el <strong>nombre real de tu negocio<\/strong> \u2014evita a\u00f1adir palabras clave como \u201cbarato\u201d o \u201c24 horas\u201d\u2014 y selecciona una <strong>categor\u00eda principal precisa<\/strong>, por ejemplo \u201cCl\u00ednica dental\u201d, \u201cRestaurante mexicano\u201d o \u201cAbogado de inmigraci\u00f3n\u201d.<\/p>\n<p>Luego, completa los campos de direcci\u00f3n, tel\u00e9fono y sitio web. Si tu negocio no tiene un local f\u00edsico, puedes marcar un <strong>\u00e1rea de servicio<\/strong> en lugar de una direcci\u00f3n exacta.<\/p>\n<p>Por \u00faltimo, realiza la <strong>verificaci\u00f3n<\/strong>. En 2025, Google solicita principalmente tres m\u00e9todos: video, carta postal o documentos. La verificaci\u00f3n por video se ha convertido en la m\u00e1s com\u00fan, por lo que conviene prepararse mostrando la fachada, el interior del local y alg\u00fan elemento que pruebe que el negocio est\u00e1 en funcionamiento.<\/p>\n<p>Una vez verificado, tu perfil ya estar\u00e1 visible p\u00fablicamente en Google Maps. A partir de all\u00ed, llega el paso m\u00e1s importante: la optimizaci\u00f3n.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n<h2><strong>C\u00f3mo optimizar tu perfil paso a paso<\/strong><\/h2>\n[\/vc_column_text][vc_column_text]Un perfil bien optimizado es aquel que ofrece informaci\u00f3n completa, coherente y actualizada. Estos son los aspectos esenciales:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_icon_list color=\u00bbdefault\u00bb direction=\u00bbvertical\u00bb icon_size=\u00bbsmall\u00bb icon_style=\u00bbborder\u00bb][nectar_icon_list_item icon_type=\u00bbnumerical\u00bb text_full_html=\u00bbsimple\u00bb title=\u00bbList Item\u00bb id=\u00bb1760563284-1-91&#8243; header=\u00bbCategor\u00edas principales y secundarias\u00bb text=\u00bbElige una categor\u00eda principal que describa con precisi\u00f3n tu negocio y agrega dos o tres categor\u00edas secundarias relacionadas. No abuses, porque demasiadas opciones pueden confundir al algoritmo.\u00bb][\/nectar_icon_list_item][nectar_icon_list_item icon_type=\u00bbnumerical\u00bb text_full_html=\u00bbsimple\u00bb title=\u00bbList Item\u00bb id=\u00bb1760563284-2-25&#8243; header=\u00bbServicios y productos\u00bb text=\u00bbAgrega todos los servicios que ofreces, con descripciones claras. Por ejemplo, un restaurante puede incluir \u201ccomida para llevar\u201d o \u201ccatering para eventos\u201d; y un abogado puede a\u00f1adir \u201ccasos de inmigraci\u00f3n\u201d o \u201caccidentes automovil\u00edsticos\u201d.\u00bb][\/nectar_icon_list_item][nectar_icon_list_item icon_type=\u00bbnumerical\u00bb text_full_html=\u00bbsimple\u00bb title=\u00bbSection\u00bb id=\u00bbed3dd7a1-cfe8-3&#8243; header=\u00bbDescripci\u00f3n de negocio\u00bb text=\u00bbRedacta un texto de unas 5\u20137 l\u00edneas donde expliques qu\u00e9 te hace diferente. Usa palabras clave naturales, sin exagerar ni repetir.\u00bb][\/nectar_icon_list_item][nectar_icon_list_item icon_type=\u00bbnumerical\u00bb text_full_html=\u00bbsimple\u00bb title=\u00bbSection\u00bb id=\u00bb18f76d5d-2a07-5&#8243; header=\u00bbHorarios y datos reales\u00bb text=\u00bbEvita poner que est\u00e1s abierto 24\/7 si no es cierto. Google penaliza la informaci\u00f3n falsa y las rese\u00f1as negativas de clientes que encontraron el local cerrado pueden afectar tu posicionamiento.\u00bb][\/nectar_icon_list_item][nectar_icon_list_item icon_type=\u00bbnumerical\u00bb text_full_html=\u00bbsimple\u00bb title=\u00bbSection\u00bb id=\u00bbb21e7fb0-99b1-10&#8243; header=\u00bbFotos y videos aut\u00e9nticos\u00bb text=\u00bbPublica im\u00e1genes de tu equipo, productos y local. Las fotos reales generan confianza, mientras que las im\u00e1genes de stock pueden perjudicar tu credibilidad. Los videos, especialmente los recorridos cortos, son cada vez m\u00e1s valorados por Google.\u00bb][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n<h2><strong>Funciones avanzadas que pocos usan<\/strong><\/h2>\n[\/vc_column_text][vc_column_text]Adem\u00e1s de los campos b\u00e1sicos, existen herramientas dentro del propio perfil que pueden darte una ventaja competitiva:[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><strong>Publicaciones (Google Posts):<\/strong> te permiten anunciar ofertas, eventos o novedades directamente en tu perfil.<\/li>\n<li><strong>Preguntas y Respuestas:<\/strong> genera tus propias preguntas frecuentes y resp\u00f3ndelas con claridad.<\/li>\n<li><strong>Atributos especiales:<\/strong> a\u00f1ade detalles como \u201cAtenci\u00f3n biling\u00fce\u201d, \u201cAccesible para personas con discapacidad\u201d o \u201cNegocio sustentable\u201d.<\/li>\n<li><strong>Enlace con par\u00e1metros UTM:<\/strong> agrega UTM a tu enlace web para medir en Google Analytics cu\u00e1ntas visitas provienen de tu perfil.<\/li>\n<li><strong>Tour virtual 360\u00b0:<\/strong> si puedes, contrata un fot\u00f3grafo certificado para mostrar tu local en formato interactivo.<\/li>\n<\/ul>\n <\/div>[vc_column_text]Estas funciones no solo mejoran la experiencia del usuario, sino que tambi\u00e9n aumentan la actividad del perfil, lo que Google interpreta como una se\u00f1al positiva.[\/vc_column_text][vc_column_text]\n<h2><strong>La importancia de las rese\u00f1as y la reputaci\u00f3n<\/strong><\/h2>\n[\/vc_column_text][vc_column_text]Las rese\u00f1as son uno de los factores m\u00e1s influyentes en el posicionamiento local.<br \/>\nProcura conseguir comentarios detallados y aut\u00e9nticos, idealmente de clientes que describan su experiencia y mencionen tus servicios clave.<br \/>\nResponde siempre \u2014incluso a las cr\u00edticas\u2014 con un tono profesional y emp\u00e1tico.<br \/>\nSi logras mantener un flujo constante de rese\u00f1as positivas, tu perfil ganar\u00e1 relevancia y credibilidad.[\/vc_column_text][vc_column_text]\n<h2><strong>Errores comunes que debes evitar<\/strong><\/h2>\n[\/vc_column_text][vc_column_text]A pesar de ser una herramienta gratuita, muchos negocios cometen errores que reducen su visibilidad. Entre los m\u00e1s frecuentes est\u00e1n:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_icon_list animate=\u00bbtrue\u00bb color=\u00bbdefault\u00bb direction=\u00bbhorizontal\u00bb columns=\u00bb3&#8243; icon_size=\u00bbsmall\u00bb icon_style=\u00bbborder\u00bb][nectar_icon_list_item icon_type=\u00bbnumerical\u00bb text_full_html=\u00bbsimple\u00bb title=\u00bbList Item\u00bb id=\u00bb1760563284-1-91&#8243; text=\u00bbManipular el nombre con palabras clave.\u00bb][\/nectar_icon_list_item][nectar_icon_list_item icon_type=\u00bbnumerical\u00bb text_full_html=\u00bbsimple\u00bb title=\u00bbList Item\u00bb id=\u00bb1760563284-2-25&#8243; text=\u00bbUsar direcciones falsas o de oficinas virtuales.\u00bb][\/nectar_icon_list_item][nectar_icon_list_item icon_type=\u00bbnumerical\u00bb text_full_html=\u00bbsimple\u00bb title=\u00bbSection\u00bb id=\u00bb02ce5c12-52ac-5&#8243; text=\u00bbSubir fotos gen\u00e9ricas.\u00bb][\/nectar_icon_list_item][nectar_icon_list_item icon_type=\u00bbnumerical\u00bb text_full_html=\u00bbsimple\u00bb title=\u00bbSection\u00bb id=\u00bb5e941e7c-0b8a-4&#8243; text=\u00bbNo responder a las rese\u00f1as.\u00bb][\/nectar_icon_list_item][nectar_icon_list_item icon_type=\u00bbnumerical\u00bb text_full_html=\u00bbsimple\u00bb title=\u00bbSection\u00bb id=\u00bb1cf3ec0c-7661-8&#8243; text=\u00bbAbandonar el perfil durante meses.\u00bb][\/nectar_icon_list_item][\/nectar_icon_list][vc_column_text]Evitar estos errores b\u00e1sicos puede colocarte por delante de la mayor\u00eda de tus competidores locales.[\/vc_column_text][vc_column_text]\n<h2><strong>Ve el video completo<\/strong><\/h2>\n[\/vc_column_text][vc_video link=\u00bbhttps:\/\/youtu.be\/F8nX2Cffxp8&#8243;][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n<h2><strong>Recurso gratuito: Lista de verificaci\u00f3n de SEO Local 2025<\/strong><\/h2>\n[\/vc_column_text][vc_column_text]Para ayudarte a implementar todo lo anterior de forma ordenada, hemos preparado <strong>una lista de verificaci\u00f3n (checklist) descargable<\/strong> con los pasos m\u00e1s importantes para optimizar tu perfil de Google Business Profile este a\u00f1o.<br \/>\nIncluye recordatorios pr\u00e1cticos, herramientas recomendadas y algunos consejos adicionales que no alcanzamos a cubrir en el video.[\/vc_column_text]<script type=\"text\/javascript\">var gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener(\"DOMContentLoaded\",o):document.addEventListener(\"gform_main_scripts_loaded\",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook(\"action\",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook(\"filter\",o,n,r,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,n){gform.removeHook(\"action\",o,n)},removeFilter:function(o,n,r){gform.removeHook(\"filter\",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+\"_\"+e.length),gform.hooks[o][n].push({tag:i,callable:r,priority:t=null==t?10:t})},doHook:function(n,o,r){var t;if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o,n){return o.priority-n.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==n?t.apply(null,r):r[0]=t.apply(null,r)})),\"filter\"==n)return r[0]},removeHook:function(o,n,t,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o,n,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][n]=r)}});<\/script>\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_38' ><div id='gf_38' class='gform_anchor' tabindex='-1'><\/div><form method='post' enctype='multipart\/form-data'  id='gform_38'  action='\/es\/wp-json\/wp\/v2\/posts\/3285#gf_38' data-formid='38' >\n                        <div class='gform-body gform_body'><div id='gform_fields_38' class='gform_fields top_label form_sublabel_below description_below'><fieldset id=\"field_38_1\"  class=\"gfield gfield--type-name gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_38_1\"><legend class='gfield_label gform-field-label gfield_label_before_complex'  >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Obligatorio)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_38_1'>\n                            \n                            <span id='input_38_1_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.3' id='input_38_1_3' value=''   aria-required='true'     \/>\n                                                    <label for='input_38_1_3' class='gform-field-label gform-field-label--type-sub '>Nombre<\/label>\n                                                <\/span>\n                            \n                            <span id='input_38_1_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.6' id='input_38_1_6' value=''   aria-required='true'     \/>\n                                                    <label for='input_38_1_6' class='gform-field-label gform-field-label--type-sub '>Apellidos<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/fieldset><div id=\"field_38_3\"  class=\"gfield gfield--type-email gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_38_3\"><label class='gfield_label gform-field-label' for='input_38_3' >Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Obligatorio)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_3' id='input_38_3' type='text' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_38_16\"  class=\"gfield gfield--type-phone gfield--width-full klaviyo-phone field_sublabel_below gfield--no-description field_description_below gfield_visibility_hidden\"  data-js-reload=\"field_38_16\"><div class='admin-hidden-markup'><i class='gform-icon gform-icon--hidden'><\/i><span>Hidden<\/span><\/div><label class='gfield_label gform-field-label' for='input_38_16' >Phone<\/label><div class='ginput_container ginput_container_phone'><input name='input_16' id='input_38_16' type='text' value='' class='large'    aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_38_21\"  class=\"gfield gfield--type-phone gfield--width-full klaviyo-e164 field_sublabel_below gfield--no-description field_description_below gfield_visibility_hidden\"  data-js-reload=\"field_38_21\"><div class='admin-hidden-markup'><i class='gform-icon gform-icon--hidden'><\/i><span>Hidden<\/span><\/div><label class='gfield_label gform-field-label' for='input_38_21' >phone_number-reformatted<\/label><div class='ginput_container ginput_container_phone'><input name='input_21' id='input_38_21' type='text' value='' class='large'    aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_38_4\"  class=\"gfield gfield--type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_38_4\"><label class='gfield_label gform-field-label' for='input_38_4' >Business Name<\/label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_38_4' type='text' value='' class='large'      aria-invalid=\"false\"   \/> <\/div><\/div><fieldset id=\"field_38_5\"  class=\"gfield gfield--type-address gfield--width-full field_sublabel_below gfield--no-description field_description_below gfield_visibility_hidden\"  data-js-reload=\"field_38_5\"><div class='admin-hidden-markup'><i class='gform-icon gform-icon--hidden'><\/i><span>Hidden<\/span><\/div><legend class='gfield_label gform-field-label gfield_label_before_complex'  >Location<\/legend>    \n                    <div class='ginput_complex ginput_container has_city has_state ginput_container_address gform-grid-row' id='input_38_5' >\n                        <span class='ginput_left address_city ginput_address_city gform-grid-col' id='input_38_5_3_container' >\n                                    <input type='text' name='input_5.3' id='input_38_5_3' value=''    aria-required='false'    \/>\n                                    <label for='input_38_5_3' id='input_38_5_3_label' class='gform-field-label gform-field-label--type-sub '>Ciudad<\/label>\n                                 <\/span><span class='ginput_right address_state ginput_address_state gform-grid-col' id='input_38_5_4_container' >\n                                        <select name='input_5.4' id='input_38_5_4'     aria-required='false'    ><option value='' selected='selected'><\/option><option value='Alabama' >Alabama<\/option><option value='Alaska' >Alaska<\/option><option value='Samoa Americana' >Samoa Americana<\/option><option value='Arizona' >Arizona<\/option><option value='Arkansas' 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>Tennessee<\/option><option value='Texas' >Texas<\/option><option value='Utah' >Utah<\/option><option value='Islas V\u00edrgenes de los Estados Unidos' >Islas V\u00edrgenes de los Estados Unidos<\/option><option value='Vermont' >Vermont<\/option><option value='Virginia' >Virginia<\/option><option value='Washington' >Washington<\/option><option value='West Virginia' >West Virginia<\/option><option value='Wisconsin' >Wisconsin<\/option><option value='Wyoming' >Wyoming<\/option><option value='Armed Forces Americas' >Armed Forces Americas<\/option><option value='Armed Forces Europe' >Armed Forces Europe<\/option><option value='Armed Forces Pacific' >Armed Forces Pacific<\/option><\/select>\n                                        <label for='input_38_5_4' id='input_38_5_4_label' class='gform-field-label gform-field-label--type-sub '>Provincia<\/label>\n                                      <\/span><input type='hidden' class='gform_hidden' name='input_5.6' id='input_38_5_6' value='United States' \/>\n                    <div class='gf_clear gf_clear_complex'><\/div>\n                <\/div><\/fieldset><div id=\"field_38_9\"  class=\"gfield gfield--type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below gfield_visibility_hidden\"  data-js-reload=\"field_38_9\"><div class='admin-hidden-markup'><i class='gform-icon gform-icon--hidden'><\/i><span>Hidden<\/span><\/div><label class='gfield_label gform-field-label' for='input_38_9' >interest_topic<\/label><div class='ginput_container ginput_container_text'><input name='input_9' id='input_38_9' type='text' value='social_media' class='large'      aria-invalid=\"false\"   \/> <\/div><\/div><div id=\"field_38_8\"  class=\"gfield gfield--type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below gfield_visibility_hidden\"  data-js-reload=\"field_38_8\"><div class='admin-hidden-markup'><i class='gform-icon gform-icon--hidden'><\/i><span>Hidden<\/span><\/div><label class='gfield_label gform-field-label' for='input_38_8' >product_interest<\/label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_38_8' type='text' value='' class='large'      aria-invalid=\"false\"   \/> <\/div><\/div><div id=\"field_38_18\"  class=\"gfield gfield--type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below gfield_visibility_hidden\"  data-js-reload=\"field_38_18\"><div class='admin-hidden-markup'><i class='gform-icon gform-icon--hidden'><\/i><span>Hidden<\/span><\/div><label class='gfield_label gform-field-label' for='input_38_18' >product_purchased<\/label><div class='ginput_container ginput_container_text'><input name='input_18' id='input_38_18' type='text' value='n\/a' class='large'      aria-invalid=\"false\"   \/> <\/div><\/div><div id=\"field_38_10\"  class=\"gfield gfield--type-text gfield--width-full field_sublabel_below 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