{"id":1881,"date":"2020-02-05T12:09:00","date_gmt":"2020-02-05T20:09:00","guid":{"rendered":"https:\/\/masclientes.com\/?p=1881"},"modified":"2025-12-31T15:51:36","modified_gmt":"2025-12-31T23:51:36","slug":"marketing-funnel-negocios","status":"publish","type":"post","link":"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/","title":{"rendered":"Marketing Funnel 101 para Negocios en 2026"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n<p data-start=\"580\" data-end=\"824\">Para un due\u00f1o de negocio, entender el <strong data-start=\"618\" data-end=\"638\">marketing funnel<\/strong> sigue siendo una de las piezas m\u00e1s importantes del marketing.<br data-start=\"700\" data-end=\"703\" \/>Sin este marco, es muy com\u00fan sentirse perdido y no saber por qu\u00e9 los prospectos preguntan, comparan\u2026 y luego desaparecen.<\/p>\n<p data-start=\"826\" data-end=\"917\">La realidad es esta:<br data-start=\"846\" data-end=\"849\" \/><strong data-start=\"849\" data-end=\"917\">No todos los clientes est\u00e1n listos para comprar al mismo tiempo.<\/strong><\/p>\n<p data-start=\"919\" data-end=\"959\">El marketing funnel te ayuda a entender:<\/p>\n<ul data-start=\"960\" data-end=\"1086\">\n<li data-start=\"960\" data-end=\"1008\">\n<p data-start=\"962\" data-end=\"1008\">Qu\u00e9 tan preparado est\u00e1 un cliente para comprar<\/p>\n<\/li>\n<li data-start=\"1009\" data-end=\"1049\">\n<p data-start=\"1011\" data-end=\"1049\">Qu\u00e9 informaci\u00f3n necesita en cada etapa<\/p>\n<\/li>\n<li data-start=\"1050\" data-end=\"1086\">\n<p data-start=\"1052\" data-end=\"1086\">Por qu\u00e9 algunos avanzan y otros no<\/p>\n<\/li>\n<\/ul>\n<p>El marketing funnel es una pieza clave, pero solo funciona correctamente cuando forma parte de una <a href=\"https:\/\/masclientes.com\/es\/como-crear-una-estrategia-de-marketing-que-si-funcione-para-tu-negocio\/\"><strong data-start=\"1389\" data-end=\"1425\">estrategia de marketing completa<\/strong><\/a> y bien estructurada.<\/p>\n<h2 data-start=\"1093\" data-end=\"1124\">\u00bfQu\u00e9 es un Marketing Funnel?<\/h2>\n<p data-start=\"1125\" data-end=\"1275\">Un marketing funnel describe el recorrido que sigue una persona desde que <strong data-start=\"1199\" data-end=\"1222\">descubre tu negocio<\/strong>, hasta que <strong data-start=\"1234\" data-end=\"1244\">compra<\/strong> y, con el tiempo, <strong data-start=\"1263\" data-end=\"1274\">regresa<\/strong>.<\/p>\n<p data-start=\"1277\" data-end=\"1465\">No es un embudo r\u00edgido ni perfecto. En 2026, el proceso es m\u00e1s flexible y multicanal, pero el concepto sigue siendo el mismo:<br data-start=\"1402\" data-end=\"1405\" \/><strong data-start=\"1405\" data-end=\"1465\">guiar al cliente paso a paso hasta la decisi\u00f3n correcta.<\/strong><\/p>\n<h2 data-start=\"1472\" data-end=\"1518\">Ejemplo simple de un funnel (negocio local)<\/h2>\n<p data-start=\"1519\" data-end=\"1555\">Ejemplo: un carpintero o contratista<\/p>\n<ol data-start=\"1557\" data-end=\"1782\">\n<li data-start=\"1557\" data-end=\"1636\">\n<p data-start=\"1560\" data-end=\"1636\">El cliente ve el servicio en Google, redes sociales o un directorio online<\/p>\n<\/li>\n<li data-start=\"1637\" data-end=\"1682\">\n<p data-start=\"1640\" data-end=\"1682\">Visita el sitio web o perfil del negocio<\/p>\n<\/li>\n<li data-start=\"1683\" data-end=\"1735\">\n<p data-start=\"1686\" data-end=\"1735\">Llama o env\u00eda un mensaje para pedir informaci\u00f3n<\/p>\n<\/li>\n<li data-start=\"1736\" data-end=\"1756\">\n<p data-start=\"1739\" data-end=\"1756\">Agenda una cita<\/p>\n<\/li>\n<li data-start=\"1757\" data-end=\"1782\">\n<p data-start=\"1760\" data-end=\"1782\">Contrata el servicio<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"1784\" data-end=\"1905\">Entre cada paso hay micro-decisiones, dudas y comparaciones. El funnel te ayuda a <strong data-start=\"1866\" data-end=\"1904\">detectar d\u00f3nde se rompe el proceso<\/strong>.<\/p>\n<h2><a href=\"https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/Basic-Marketing-Funnel-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1898 size-full\" src=\"https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/Basic-Marketing-Funnel-1.png\" alt=\"\" width=\"2966\" height=\"2208\" srcset=\"https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/Basic-Marketing-Funnel-1.png 2966w, https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/Basic-Marketing-Funnel-1-300x223.png 300w, https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/Basic-Marketing-Funnel-1-1024x762.png 1024w, https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/Basic-Marketing-Funnel-1-768x572.png 768w, https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/Basic-Marketing-Funnel-1-1536x1143.png 1536w, https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/Basic-Marketing-Funnel-1-2048x1525.png 2048w\" sizes=\"auto, (max-width: 2966px) 100vw, 2966px\" \/><\/a><\/h2>\n<h2 data-start=\"1912\" data-end=\"1960\">\u00bfC\u00f3mo usar el Marketing Funnel en tu negocio?<\/h2>\n<p data-start=\"1961\" data-end=\"2041\">El funnel no es solo teor\u00eda. Sirve para <strong data-start=\"2001\" data-end=\"2027\">diagnosticar y mejorar<\/strong> tu marketing.<\/p>\n<p data-start=\"2043\" data-end=\"2093\">Cada acci\u00f3n del cliente indica una etapa distinta.<\/p>\n<p data-start=\"2095\" data-end=\"2103\">Ejemplo:<\/p>\n<ul data-start=\"2104\" data-end=\"2212\">\n<li data-start=\"2104\" data-end=\"2134\">\n<p data-start=\"2106\" data-end=\"2134\">Vio tu anuncio \u2192 <em data-start=\"2123\" data-end=\"2134\">Awareness<\/em><\/p>\n<\/li>\n<li data-start=\"2135\" data-end=\"2178\">\n<p data-start=\"2137\" data-end=\"2178\">Visit\u00f3 tu sitio o redes \u2192 <em data-start=\"2163\" data-end=\"2178\">Consideration<\/em><\/p>\n<\/li>\n<li data-start=\"2179\" data-end=\"2212\">\n<p data-start=\"2181\" data-end=\"2212\">Pidi\u00f3 cotizaci\u00f3n \u2192 <em data-start=\"2200\" data-end=\"2212\">Conversion<\/em><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2214\" data-end=\"2287\">Tu trabajo es mostrar el <strong data-start=\"2239\" data-end=\"2259\">mensaje correcto<\/strong> en el <strong data-start=\"2266\" data-end=\"2286\">momento correcto<\/strong>.<\/p>\n<h2 data-start=\"2294\" data-end=\"2332\">Resolver problemas usando el Funnel<\/h2>\n<p data-start=\"2333\" data-end=\"2348\">Supongamos que:<\/p>\n<ul data-start=\"2349\" data-end=\"2406\">\n<li data-start=\"2349\" data-end=\"2367\">\n<p data-start=\"2351\" data-end=\"2367\">El cliente llama<\/p>\n<\/li>\n<li data-start=\"2368\" data-end=\"2384\">\n<p data-start=\"2370\" data-end=\"2384\">Hace preguntas<\/p>\n<\/li>\n<li data-start=\"2385\" data-end=\"2406\">\n<p data-start=\"2387\" data-end=\"2406\">Y decide no comprar<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2408\" data-end=\"2525\">Eso no significa que \u201cno funcione el marketing\u201d.<br data-start=\"2456\" data-end=\"2459\" \/>Probablemente indica que algo fall\u00f3 en la <strong data-start=\"2501\" data-end=\"2524\">etapa de conversi\u00f3n<\/strong>:<\/p>\n<ul data-start=\"2526\" data-end=\"2602\">\n<li data-start=\"2526\" data-end=\"2542\">\n<p data-start=\"2528\" data-end=\"2542\">Falta claridad<\/p>\n<\/li>\n<li data-start=\"2543\" data-end=\"2560\">\n<p data-start=\"2545\" data-end=\"2560\">Falta confianza<\/p>\n<\/li>\n<li data-start=\"2561\" data-end=\"2582\">\n<p data-start=\"2563\" data-end=\"2582\">Falta prueba social<\/p>\n<\/li>\n<li data-start=\"2583\" data-end=\"2602\">\n<p data-start=\"2585\" data-end=\"2602\">Falta seguimiento<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2604\" data-end=\"2662\">El funnel te permite identificar el problema sin adivinar.<\/p>\n<h2><a href=\"https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/Funnel-Problem-Solving.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1894 size-full\" src=\"https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/Funnel-Problem-Solving.png\" alt=\"\" width=\"2966\" height=\"2208\" srcset=\"https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/Funnel-Problem-Solving.png 2966w, https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/Funnel-Problem-Solving-300x223.png 300w, https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/Funnel-Problem-Solving-1024x762.png 1024w, https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/Funnel-Problem-Solving-768x572.png 768w, https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/Funnel-Problem-Solving-1536x1143.png 1536w, https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/Funnel-Problem-Solving-2048x1525.png 2048w\" sizes=\"auto, (max-width: 2966px) 100vw, 2966px\" \/><\/a><\/h2>\n<h1 data-start=\"2669\" data-end=\"2727\">Las Etapas del Marketing Funnel (Actualizadas para 2026)<\/h1>\n<h2 data-start=\"2729\" data-end=\"2761\">1. Awareness (Descubrimiento)<\/h2>\n<p data-start=\"2762\" data-end=\"2815\">Aqu\u00ed es donde las personas <strong data-start=\"2789\" data-end=\"2814\">descubren que existes<\/strong>.<\/p>\n<p data-start=\"2817\" data-end=\"2837\">Canales comunes hoy:<\/p>\n<ul data-start=\"2838\" data-end=\"2934\">\n<li data-start=\"2838\" data-end=\"2878\">\n<p data-start=\"2840\" data-end=\"2878\">Google (SEO y Google Business Profile)<\/p>\n<\/li>\n<li data-start=\"2879\" data-end=\"2895\">\n<p data-start=\"2881\" data-end=\"2895\">Redes sociales<\/p>\n<\/li>\n<li data-start=\"2896\" data-end=\"2916\">\n<p data-start=\"2898\" data-end=\"2916\">Directorios online<\/p>\n<\/li>\n<li data-start=\"2917\" data-end=\"2934\">\n<p data-start=\"2919\" data-end=\"2934\">Recomendaciones<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2936\" data-end=\"2989\">Objetivo:<br \/>\n\ud83d\udc49 Llamar la atenci\u00f3n y generar curiosidad.<\/p>\n<hr data-start=\"2991\" data-end=\"2994\" \/>\n<h2 data-start=\"2996\" data-end=\"3028\">2. Consideration (Evaluaci\u00f3n)<\/h2>\n<p data-start=\"3029\" data-end=\"3080\">El cliente ya sabe que existes, ahora quiere saber:<\/p>\n<ul data-start=\"3081\" data-end=\"3153\">\n<li data-start=\"3081\" data-end=\"3099\">\n<p data-start=\"3083\" data-end=\"3099\">\u00bfEres confiable?<\/p>\n<\/li>\n<li data-start=\"3100\" data-end=\"3129\">\n<p data-start=\"3102\" data-end=\"3129\">\u00bfRealmente puedes ayudarme?<\/p>\n<\/li>\n<li data-start=\"3130\" data-end=\"3153\">\n<p data-start=\"3132\" data-end=\"3153\">\u00bfVales lo que cobras?<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3155\" data-end=\"3168\">Aqu\u00ed revisan:<\/p>\n<ul data-start=\"3169\" data-end=\"3247\">\n<li data-start=\"3169\" data-end=\"3183\">\n<p data-start=\"3171\" data-end=\"3183\">Tu sitio web<\/p>\n<\/li>\n<li data-start=\"3184\" data-end=\"3200\">\n<p data-start=\"3186\" data-end=\"3200\">Redes sociales<\/p>\n<\/li>\n<li data-start=\"3201\" data-end=\"3210\">\n<p data-start=\"3203\" data-end=\"3210\">Rese\u00f1as<\/p>\n<\/li>\n<li data-start=\"3211\" data-end=\"3225\">\n<p data-start=\"3213\" data-end=\"3225\">Casos reales<\/p>\n<\/li>\n<li data-start=\"3226\" data-end=\"3247\">\n<p data-start=\"3228\" data-end=\"3247\">Contenido educativo<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3249\" data-end=\"3266\">Buenas pr\u00e1cticas:<\/p>\n<ul data-start=\"3267\" data-end=\"3339\">\n<li data-start=\"3267\" data-end=\"3302\">\n<p data-start=\"3269\" data-end=\"3302\">Tener m\u00e1s de un punto de contacto<\/p>\n<\/li>\n<li data-start=\"3303\" data-end=\"3339\">\n<p data-start=\"3305\" data-end=\"3339\">Mostrar claridad y profesionalismo<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3341\" data-end=\"3344\" \/>\n<h2 data-start=\"3346\" data-end=\"3373\">3. Conversion (Decisi\u00f3n)<\/h2>\n<p data-start=\"3374\" data-end=\"3431\">Aqu\u00ed el cliente est\u00e1 listo\u2026 pero a\u00fan necesita un empuj\u00f3n.<\/p>\n<p data-start=\"3433\" data-end=\"3449\">Elementos clave:<\/p>\n<ul data-start=\"3450\" data-end=\"3572\">\n<li data-start=\"3450\" data-end=\"3463\">\n<p data-start=\"3452\" data-end=\"3463\">Testimonios<\/p>\n<\/li>\n<li data-start=\"3464\" data-end=\"3481\">\n<p data-start=\"3466\" data-end=\"3481\">Antes y despu\u00e9s<\/p>\n<\/li>\n<li data-start=\"3482\" data-end=\"3504\">\n<p data-start=\"3484\" data-end=\"3504\">Explicaciones claras<\/p>\n<\/li>\n<li data-start=\"3505\" data-end=\"3542\">\n<p data-start=\"3507\" data-end=\"3542\">Una llamada o mensaje bien manejado<\/p>\n<\/li>\n<li data-start=\"3543\" data-end=\"3572\">\n<p data-start=\"3545\" data-end=\"3572\">Ofertas o incentivos claros<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3574\" data-end=\"3636\">Este es el momento donde <strong data-start=\"3599\" data-end=\"3635\">la confianza convierte en acci\u00f3n<\/strong>.<\/p>\n<hr data-start=\"3638\" data-end=\"3641\" \/>\n<h2 data-start=\"3643\" data-end=\"3681\">4. Loyalty (Relaci\u00f3n a largo plazo)<\/h2>\n<p data-start=\"3682\" data-end=\"3762\">Despu\u00e9s de la compra, muchos negocios se olvidan del cliente.<br data-start=\"3743\" data-end=\"3746\" \/>Eso es un error.<\/p>\n<p data-start=\"3764\" data-end=\"3785\">Clientes satisfechos:<\/p>\n<ul data-start=\"3786\" data-end=\"3829\">\n<li data-start=\"3786\" data-end=\"3796\">\n<p data-start=\"3788\" data-end=\"3796\">Regresan<\/p>\n<\/li>\n<li data-start=\"3797\" data-end=\"3810\">\n<p data-start=\"3799\" data-end=\"3810\">Recomiendan<\/p>\n<\/li>\n<li data-start=\"3811\" data-end=\"3829\">\n<p data-start=\"3813\" data-end=\"3829\">Compran de nuevo<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3831\" data-end=\"3866\">Herramientas comunes en esta etapa:<\/p>\n<ul data-start=\"3867\" data-end=\"3928\">\n<li data-start=\"3867\" data-end=\"3884\">\n<p data-start=\"3869\" data-end=\"3884\">Email marketing<\/p>\n<\/li>\n<li data-start=\"3885\" data-end=\"3890\">\n<p data-start=\"3887\" data-end=\"3890\">SMS<\/p>\n<\/li>\n<li data-start=\"3891\" data-end=\"3907\">\n<p data-start=\"3893\" data-end=\"3907\">Redes sociales<\/p>\n<\/li>\n<li data-start=\"3908\" data-end=\"3928\">\n<p data-start=\"3910\" data-end=\"3928\">Ofertas exclusivas<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3930\" data-end=\"3933\" \/>\n<h2 data-start=\"3935\" data-end=\"3973\">Resumen r\u00e1pido del Marketing Funnel<\/h2>\n<p data-start=\"3975\" data-end=\"4022\"><strong data-start=\"3975\" data-end=\"3988\">Awareness<\/strong><br data-start=\"3988\" data-end=\"3991\" \/>Personas descubren tu negocio<\/p>\n<p data-start=\"4024\" data-end=\"4069\"><strong data-start=\"4024\" data-end=\"4041\">Consideration<\/strong><br data-start=\"4041\" data-end=\"4044\" \/>Se interesan y comparan<\/p>\n<p data-start=\"4071\" data-end=\"4107\"><strong data-start=\"4071\" data-end=\"4085\">Conversion<\/strong><br data-start=\"4085\" data-end=\"4088\" \/>Compran o agendan<\/p>\n<p data-start=\"4109\" data-end=\"4147\"><strong data-start=\"4109\" data-end=\"4120\">Loyalty<\/strong><br data-start=\"4120\" data-end=\"4123\" \/>Regresan y recomiendan<\/p>\n<p data-start=\"4109\" data-end=\"4147\">Si quieres ayuda para aplicar un funnel claro a tu negocio, ofrecemos una <strong data-start=\"4513\" data-end=\"4548\">consulta gratuita de 15 minutos<\/strong> para revisar tu proceso actual y detectar oportunidades de mejora.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb&#8230;<\/p>\n","protected":false},"author":18,"featured_media":1901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[64,76,74],"class_list":{"0":"post-1881","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-estrategia-crecimiento","8":"tag-generacion-clientes","9":"tag-marketing-digital","10":"tag-pequenos-negocios"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Funnel 101 para Negocios en 2026 - MasClientes<\/title>\n<meta name=\"description\" content=\"Para un due\u00f1o de negocio, entender el marketing funnel sigue siendo una de las piezas m\u00e1s importantes del marketing.Sin este marco, es muy com\u00fan sentirse\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Funnel 101 para Negocios en 2026 - MasClientes\" \/>\n<meta property=\"og:description\" content=\"Para un due\u00f1o de negocio, entender el marketing funnel sigue siendo una de las piezas m\u00e1s importantes del marketing.Sin este marco, es muy com\u00fan sentirse\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/\" \/>\n<meta property=\"og:site_name\" content=\"MasClientes\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-05T20:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-31T23:51:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/woman-in-black-coat-1181346-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tomy Lim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tomy Lim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/\",\"url\":\"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/\",\"name\":\"Marketing Funnel 101 para Negocios en 2026 - MasClientes\",\"isPartOf\":{\"@id\":\"https:\/\/masclientes.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/woman-in-black-coat-1181346-scaled.jpg\",\"datePublished\":\"2020-02-05T20:09:00+00:00\",\"dateModified\":\"2025-12-31T23:51:36+00:00\",\"author\":{\"@id\":\"https:\/\/masclientes.com\/#\/schema\/person\/73937c4379d5c2caf99715c9f277098c\"},\"description\":\"Para un due\u00f1o de negocio, entender el marketing funnel sigue siendo una de las piezas m\u00e1s importantes del marketing.Sin este marco, es muy com\u00fan sentirse\",\"breadcrumb\":{\"@id\":\"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/#primaryimage\",\"url\":\"https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/woman-in-black-coat-1181346-scaled.jpg\",\"contentUrl\":\"https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/woman-in-black-coat-1181346-scaled.jpg\",\"width\":2560,\"height\":1709},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/masclientes.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Funnel 101 para Negocios en 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/masclientes.com\/#website\",\"url\":\"https:\/\/masclientes.com\/\",\"name\":\"MasClientes\",\"description\":\"Expande tu negocio online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/masclientes.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/masclientes.com\/#\/schema\/person\/73937c4379d5c2caf99715c9f277098c\",\"name\":\"Tomy Lim\",\"url\":\"https:\/\/masclientes.com\/es\/author\/tomylim\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Funnel 101 para Negocios en 2026 - MasClientes","description":"Para un due\u00f1o de negocio, entender el marketing funnel sigue siendo una de las piezas m\u00e1s importantes del marketing.Sin este marco, es muy com\u00fan sentirse","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/","og_locale":"es_ES","og_type":"article","og_title":"Marketing Funnel 101 para Negocios en 2026 - MasClientes","og_description":"Para un due\u00f1o de negocio, entender el marketing funnel sigue siendo una de las piezas m\u00e1s importantes del marketing.Sin este marco, es muy com\u00fan sentirse","og_url":"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/","og_site_name":"MasClientes","article_published_time":"2020-02-05T20:09:00+00:00","article_modified_time":"2025-12-31T23:51:36+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/woman-in-black-coat-1181346-scaled.jpg","type":"image\/jpeg"}],"author":"Tomy Lim","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Tomy Lim","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/","url":"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/","name":"Marketing Funnel 101 para Negocios en 2026 - MasClientes","isPartOf":{"@id":"https:\/\/masclientes.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/#primaryimage"},"image":{"@id":"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/#primaryimage"},"thumbnailUrl":"https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/woman-in-black-coat-1181346-scaled.jpg","datePublished":"2020-02-05T20:09:00+00:00","dateModified":"2025-12-31T23:51:36+00:00","author":{"@id":"https:\/\/masclientes.com\/#\/schema\/person\/73937c4379d5c2caf99715c9f277098c"},"description":"Para un due\u00f1o de negocio, entender el marketing funnel sigue siendo una de las piezas m\u00e1s importantes del marketing.Sin este marco, es muy com\u00fan sentirse","breadcrumb":{"@id":"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/#primaryimage","url":"https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/woman-in-black-coat-1181346-scaled.jpg","contentUrl":"https:\/\/masclientes.com\/wp-content\/uploads\/2020\/02\/woman-in-black-coat-1181346-scaled.jpg","width":2560,"height":1709},{"@type":"BreadcrumbList","@id":"https:\/\/masclientes.com\/es\/marketing-funnel-negocios\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/masclientes.com\/es\/"},{"@type":"ListItem","position":2,"name":"Marketing Funnel 101 para Negocios en 2026"}]},{"@type":"WebSite","@id":"https:\/\/masclientes.com\/#website","url":"https:\/\/masclientes.com\/","name":"MasClientes","description":"Expande tu negocio online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masclientes.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/masclientes.com\/#\/schema\/person\/73937c4379d5c2caf99715c9f277098c","name":"Tomy Lim","url":"https:\/\/masclientes.com\/es\/author\/tomylim\/"}]}},"_links":{"self":[{"href":"https:\/\/masclientes.com\/es\/wp-json\/wp\/v2\/posts\/1881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masclientes.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masclientes.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masclientes.com\/es\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/masclientes.com\/es\/wp-json\/wp\/v2\/comments?post=1881"}],"version-history":[{"count":0,"href":"https:\/\/masclientes.com\/es\/wp-json\/wp\/v2\/posts\/1881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masclientes.com\/es\/wp-json\/wp\/v2\/media\/1901"}],"wp:attachment":[{"href":"https:\/\/masclientes.com\/es\/wp-json\/wp\/v2\/media?parent=1881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masclientes.com\/es\/wp-json\/wp\/v2\/categories?post=1881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masclientes.com\/es\/wp-json\/wp\/v2\/tags?post=1881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}